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Chocolate purses? Did I read that correctly? Back alley bags?
Terrorism funding with fake couture? Designer purse riots?
They can't be true! But wait, the news is true, it absolutely
is! And what is this? A diamond thief snatches a designer
handbag from a sexy starlet! And then comes a story about
designer cell phones to carry in that fashionable handbag!
This is what I love about web marketing and my work as a
search engine optimization specialist - the fun and novelty
of research.
Let's take a step back here and clarify. Why would a web site
owner seeking increased search engine visibility care about
news related to their products? In a word, CONTENT. I always
recommend to new clients that they start a blog discussing
their industry and their products and post to it several
times a week. Post what? Anything and everything about their
product or service belongs in their blog. Content is king and
blogs are a great place to routinely add relevant,
interesting, search engine friendly content.
But my clients wonder where I come up with this stuff - It's
in the news.
The day I signed on to increase the search visibility of an
online retailer of designer handbags and fashion accessories,
I went to Google news http://news.google.com and typed
"Designer Handbags" into the search box. As I scrolled down
the page of resulting stories, I saw a link to a press
release discussing the new pink Juicy Couture Sidekick phone
and PDA from T-Mobile. Bingo! First blog entry at the client
blog http://Valuebags.com (recommended to the client that
day) where I recapped the story and posted a photo.
Then I scrolled to the bottom of that Google News page to
look for the link that says, "New! Track new stories about
designer handbags & create an email alert" I clicked the link
under "create an email alert" and entered my email address
for this "Designer Handbags" news search, just like I do with
each new client and their product. Every day I receive a list
of news stories that turned up in a news search for "Designer
Handbags" to discuss on the client blog.
Within a few days I got my daily email alert from Google News
that talked about, I kid you not, Chocolate Designer
Handbags! So I clicked the link in the email to land on a
news story about a high end chocolatier that makes tiny
little replicas of designer purses in rich, flavored
chocolate, complete with tiny bows and straps! There's the
next post to the client designer handbag blog. What fun! But
this can't go on, really - how much news can there be about
trendy, high priced purses?
Next comes an email news alert about sexy starlet Tara Reid,
who was robbed in a Spain airport of her Balenciaga designer
handbag filled with over $180,000 in jewels! The news seems
filled with stories about haute couture bags, but really, can
this continue at this rate? Yes, indeed it can. Next day
brings news of a shop proprietor on the lamb after he is
caught running a fake designer handbag boutique in
Brownsville, Texas. He disappeared after his wife died, on
the run to avoid prison time.
Just incredible, there really can't be more, can there? Yes,
it seemingly never ends, as I got a news alert in the email
the next morning about a RIOT by ravenous customers hungry
for limited numbers of designer handbags on steep discount at
a Maryland boutique! Police had to stop as many as 1000 women
fighting over the bags when the boutique owner couldn't stop
them from wrecking the store.
There's more! Here's a story about the size of the fake
couture market, currently estimated to be approximately $450
BILLION yearly! That is some sizable change carried by a lot
of fake purses. It is estimated that in New York alone,
losses run $500 million a year to designer knockoffs. This
booty attracts organized crime and it is suspected that
substantial terrorism funding is raised by designer handbag
counterfeiting.
Clearly I've made my point here. If you seek higher search
engine ranking for your products and services and are willing
to post some comments regularly to your company blog on news
in your industry, there are no shortage of topics to discuss.
A headline like "$1.4 Million Designer Handbag Counterfeit
Scam - Four Arrested" doesn't appear every single day does
it? That one ran recently at Boston.com and was in an email
alert.
But what if it's a slow news day and there are no headlines
on your product today to discuss on your blog? OK, it does
happen, especially if you are in the software industry or
industrial supply or if you deal in some other esoteric
minutia. Then what to blog about? Your clients, vendors,
suppliers or customers make for excellent content and in some
cases may happily provide you with their latest news release
to post on your blog. You can detail business or sales trips,
discuss jobs in your industry, or even put up copies of your
own latest email promotions, press releases, or even your
office decorating plans.
Sale promotions, coupon codes, and specials for blog readers
only - all contribute to a popular and visible blog in your
industry. If you post often, use keyword phrases liberally in
your text and hyperlink that keyword text to relevant
information or sales pages of your products from the blog,
you will increase the search engine ranking of your main site
over time.
As a male with little interest in designer purses and
handbags, I knew I could effectively market this client
simply by signing up for "Designer Handbags" Google News
alerts and gathering those news headlines and commenting on
the client blog. I never thought that Gucci, Prada, Hermes,
Vuitton, Furla, Fendi and Ferragamo handbags would become an
item of interest to me - and they're still not - so Google
News alerts comes to the rescue.
Clients however, often find that they become extremely
interested in those news alerts, have no trouble commenting
about them on their blog, and soon come to enjoy the process
and happily take it on as a regular task in their web
marketing. They are already experts on their product and
hearing more about their industry in daily news stories and
commenting about it in their blog becomes a pleasant daily
task.
Did you know you could buy designer handbags at Walmart's
Sam's Club stores? "Regional Manager Matt Lindsey said "They
don't come into Sam's Club looking for affordable luxuries,
but once they see it and they can afford it, they're happy
with it." Coach, Prada, Kate Spade, and Fendi handbags are
available in (Sam's Club) stores."
From Rochester, NY TV news station WHAM channel 13 web site.
Truth is stranger than fiction. You couldn't make this stuff up!
Copyright Mike Banks Valentine © December 2005
Mike Banks Valentine is a search engine optimization specialist increasing the visibility of http://www.efashionhouse.com through article marketing, press releases, and blogging. He also runs http://WebSite101.com Small Business Ecommerece Tutorial - Contact Mike at http://www.seoptimism.com/SEO_Contact.htm
Anyone looking to improve upon their current collection of purses should think carefully and do a little bit of research before jumping too quickly at the first inexpensive designer bag they find for sale online or at a non-traditional retail selling venue in the "real" world. As a collector of purses, one must learn that you although you can certainly find great deals with a bit of work and diligence, ignoring your gut instincts can be a costly mistake that you will not want to repeat.
Many ladies love to collect Coach purses. They are a well made brand that is offered in a variety of styles, sizes and looks. As far as designer purses and handbags go, they are not the most expensive of the lot. They are not however, cheap by any means. This combination makes them the perfect target for dishonest people looking to separate eager discount hunters from their hard earned cash. Anyone looking to find cheap designer Coach purses for sale may need to explore some non-traditional options. They also must realize that having their guard up while they shop is probably not a bad idea. Although there are many good people in the business of selling designer brand clothing and purses, there is also an element involved in selling what is little more than counterfeit garbage. These people with little or no conscience will think nothing of swindling willing buyers out of their hard earned cash and then disappearing as soon as the money changes hands.
Finding a bargain on authentic designer items can become almost like a game balancing risk and reward. Although it may never be possible to completely eliminate the bad apples from the bunch, there are some things you can do as a buyer to improve your odds and keep yourself away from people who are just looking to hustle you out of your money.
First of all, Coach is the brand specifically mentioned here because it is such an incredibly popular name in designer purses and handbags. Many of these tips can also be applied to other top of the line bags as well however. A good rule to live by is if a deal seems too good to be true, there is a good chance that it is. Finding a truly authentic designer bag selling for ten dollars is extremely unlikely. It should be pointed out though, that in an auction setting, you may see numbers in this range as an opening bid amount. Sellers often set prices very low to attract interest in the hopes that their item will be bid up by multiple people who are interested in the item. If a person at a purse party, or even on the street says that they can get you an authentic designer purse for such a low price, keep walking. They are probably trying to push fake merchandise that will show itself to be of dubious quality in short order.
Designer bags from reputable companies such as Coach or any other major designer should be perfect when purchased new. These designer companies pride themselves on the quality of the bags themselves. Finding seams that are crooked or patterns that do not match up is an indication that the bag is not authentic. If a seller tells you that the purse is being sold for a cheap price because there was a mistake made during production, you should likewise, keep on looking elsewhere. Huge designer companies would rather destroy purses deemed as imperfect than have their product name attached to something inferior. Their risk for damage to their good name is much too great to want to risk putting "seconds" on the market to be sold by just anyone.
People looking to find authentic designer purses at affordable prices do have options. As mentioned above, there are true designer bags sold on sites like eBay. People looking to make some extra money or make a change to a different style of purse often list their bags on the site. Sometimes people take the time to find special deals being offered on designer bags and then list them with the hope of making a quick profit. Buyers actually can get good deals when they learn to spot listings that have a chance to slip by the masses. There are times when genuine designer purses and handbags manage to get to the end of their respective auction without drawing many bids. This often happens when sellers make a poor choice in the ending time for the auction. Prices only bid up when people can see the item. A purse with an ending time of two in the morning will not get nearly as many bids as one ending around nine in the evening. People willing to look for deals like this can often come away with very nice deals.
There are a lot more tips to be found that can help you find cheap designer purses and authentic handbags for sale.
But if you aren't able to go crazy with your credit card, you can make the most of what you buy when you purchase purses, handbags and accessories.
These are items with long lasting value and will be usable for many seasons. In fact, many well-made vintage purses, handbags and accessories retain their value; and some even increase in value. The key, of course, is making sure you care for them properly. Keeping your bags clean, storing them in dust bags, and storing them in a cool, dark place when they are not in use will keep them gorgeous for years.
For example, consider the Anya Hindmarch Elliot Glace white tote ($1200), which is a purse that can never go out of style. Its clean design, smooth Glace, and roomy interior make it a perennial favorite. Another gorgeous handbag with lasting appeal is the JT Italia Collar Shoulder bag in raven eel ($2025). The raven colored, supple eel skin is contrasted gorgeously with a deep red leather interior. Its soft structure is made roomier with the innovative pleating at the base of the bag. This is certainly not a handbag to buy and throw away after one season-it's a treasure you will look forward to carrying year after year!
Carrying a purse or handbag that has classic appeal is one thing, but other accessories can also be wise choices for your wardrobe now and in the future. Pearl necklaces are eternally usable, and you can purchase some fabulous, modern alternatives to your grandmother's pearls. Gerard Darel's baroque pearls are large, unique, and luscious-buy a set in black and in white and you'll have them in your family for generations. Even if you don't buy fine jewelry, there are some amazing quality crafted heirloom pieces made out of a huge range of semi-precious materials.
It may seem gauche to go on a wild spending spree when people are screaming about the state of the stock market. There is no need to be concerned that you are 'wasting' your money, because these gorgeous pieces have been made to last.
Robert provides honest information and advice on things like keeping tabs. Luxury purses handbags and accessories you are actually making an investment in your wardrobe. Most satchel handbags are designed to for keeping track of your personal items.
