| Updates from Fashion's Collective Contents: | 3 Storytelling Techniques Brands Should Use By Guest Contributor on Aug 09, 2012 01:00 am "Storytelling" has fast become a bit of a buzzword in the marketing world, particularly as brands struggle to set themselves apart and keep consumers engaged in the age of social media. However, storytelling in marketing requires a focused approach. It is no longer a matter of assembling and broadcasting top-down product strategies to attract consumers. ... Read in browser » | More to read:
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